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Balfour Marketing

When I started at Balfour, my only task was to design marketing emails. I quickly picked up our system and was later assigned the designing of the balfour.com homepage. We started using Dreamweaver and Acoustic for our emails. This year we transitioned to Klaviyo, an email marketing platform, and refreshed our templated email design. We've also transitioned from using Photoshop to create the Balfour Homepages to using the Sketch program.

Recently, I've had more responsibilities on other projects including updating the Grad Gear, Letter Jacket and Jewelry Brochure. I worked closely with the creative director and photographer in providing art direction in planning the on-location photoshoot for those brochures.

Marketing Emails & Homepage Design

Photoshoot - Art Direction, Inspiration

Photoshoot - Final Shots

2023 High School Brochures

2023 High School Brochures

All mockups downloaded with permission at freepik.com

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